The Terror Management Theory of Everything
Warning!
Scientific experiments have proven that if you read the following story, you will likely be changed. Your ideas about religion, politics — yes, even your appreciation of art and beauty will be changed… at least temporarily. So if you like the way you feel about life right now, maybe you should skip this article.I’m going to tell you something that you already know. It’s something obvious. But it’s also so horrific and terrible that it must quickly be forgotten or it could literally drive you insane. Just the reminder of this fact will be enough to change your behavior, your outlook on the world and the look on your face [1].
“The all encompassing blackness…”> — William James, 1910.I’m going to describe the cutting-edge of psychological theories, called Terror Management Theory or TMT. It’s been known for a while but has been kept off the radar by the media. And that’s partially because TMT has been used against us (you will see how). It’s a theory that explains human behavior and its most basic psychological motivator.
“In the day that you eat from it you shall surely die.” — Genesis 2:17
Are YOU afraid to die?
Terror Management Theory (TMT) states that all human behavior is motivated by the fear of our own mortality. The fact that you and I will eventually die and be “no more” is a fact known and understood only by humans. Although animals have an avoidance of death, they live in the present. They don’t comprehend their destiny. Only humans have the capacity to project reality in time and imagine the future. Only humans realize the significance of being “no more”.The theory originated with anthropologist Ernest Becker’s 1973 Pulitzer Prize-winning work of nonfiction, The Denial of Death, in which Becker argues:
All human action is taken to ignore or avoid the anxiety generated by the inevitability of death.The terror associated with our unstoppable annihilation creates a subconscious conflict or anxiety called cognitive dissonance. We try to cope with having to accept two contrary ideas. On one hand, we want to become involved with life and think of ourselves as a meaningful part of the world. On the other hand, what does anything matter anyway if we ultimately become “no more” — if all this wonderment of life is temporary?
If this is all temporary, what does it matter?
According to Becker, people spend their entire lives trying to make sense of these conflicting thoughts. We are so afraid of death that we create alternate realities — realities where we won’t “cease to be”. We take comfort in the fact that others share this alternate reality.Often symbols are used to reinforce our confidence in what psychologists call our worldview.
Reminders of death: Mortality Salience
Psychologists speak of an event which stimulates awareness of our own death as mortality salience. Scientists are often curious how these reminders of death can change our thinking and behavior. They have done many experiments on this.Mortality salience is usually achieved in experiments by inserting questions about such things as the subjects death plans (Last Will & Testament or Life Insurance beneficiaries) or how old his grandfather was when he died. Half of the experimental subjects get the mortality salience and half get benign questions, then they measure the difference. Other times they flash the word DEATH at one twenty-forth of a second on a screen — so fast that the subjects cannot see it even when they’re told it is there. Yet, somehow it works. Their behavior changes.
The basis of human culture!
TMT psychologists view human culture as a belief system constructed to explain and give meaning to life and resist confronting the horror of death. One of the requirements of a successful culture is to substitute the reality of existential death with an achievable afterlife (i.e. belief in heaven or reincarnation). If not literally, then symbolically. Cemetery stones and burial monuments are examples of this. Cultures also reward enduring accomplishments to civilization with material awards, namesakes and inclusions in human history (Like naming a building or street after someone).The worldview is the foundation of all human culture. History records that various symbols [above] that have been used to represent different worldviews. Each one offers its unique explanation of how we can coexist with death and attempts to lower our death anxiety.
The following research will show that when your worldview is threatened by another worldview, you will be so anxious that you will fight to defend your own belief system — in fact, this is the basis of religious and political wars. It doesn’t matter what you think consciously either. It’s such a primal reaction that it happens anyway.
TMT is being used against us!
When the idea was first introduced to psychology, a plethora of research was conducted with the idea of “Tell me it ain’t so!” But multiple experiments have shown that TMT is able to predict and explain most of the behavior we both promote and experience.TMT theorists believe that an individual will be so freaked out by being reminded of his death, or mortality salience, that he will invest even more belief in his worldview and resist or violently attack anything perceived as a threat to his worldview. So how did they test this?
Two famous experiments illustrate this phenomenon.
The Judges & the ProstituteResearch has shown that reminding subjects of their mortality encourages negative reactions towards others whose behaviour or attitudes deviate from the subject’s cultural worldview [8]. According to TMT, these findings result from a heightened need for faith in the cultural worldview that is activated by reminders of one’s mortality.In this first study, a group of judges were asked to participate in answering a questionaire. The judges were divided into two groups. Each group was given more questions to answer but one group had subtle reminders of death contained in the questions. Both groups were then asked to review the case history of a hypothetical prostitute and to suggest a bail bond amount in dollars. Not surprisingly, the group who had received the mortality salience came down harshly on the “deviate”, assigning an average bond of $455, while the control group averaged only $50. But, it was argued, bad news of any kind could produce the same effect if it got the judge in a bad mood. Experimenters responded that the subjects did not report feeling any negative reaction, but they did more experiments anyway. This time they reminded one group of their death and the other group received exposure to some other worrisome concern about the future. The same results were achieved with the mortality salience as before. The group that was reminded of death charged more for bond than the group who received other worrisome ideas [9]. The interesting fact was that the group who received the worrisome ideas reported feeling negative — not the group who were reminded of their death. [2] Thus, consistent with Terror Management Theory, mortality salience effects seem to result exclusively from thoughts of death. TMT interprets these results as the need for an individual to invest more faith and belief in their worldview when they are reminded of their mortality. Individuals will need to become more cohesive with their groups, such as religious or political affiliations. Imagine, you can be made to be conservative and conform to the status quo by being exposed to the fear of dying. Is this a good thing? Hot SauceLaboratory experiments investigating aggressive behavior pose a problem. If the aggression is directed towards a real person there is the risk of someone being hurt or injured. Psychologists have invented numerous means of assessing aggression in indirect ways. A group of experimenters recently developed a new method for measuring aggression, specifically, the amount of hot sauce administered to a target known to dislike spicy foods [10].In this study, the experimenters induced participants to write about either their own death (suggesting mortality salience) or a control topic, presented them with a target who either disparaged their political views or did not, and gave them the opportunity to choose the amount of hot sauce the target would have to consume. As predicted by TMT, participants who were reminded of their death allocated a particularly large amount of hot sauce to their worldview-threatening target. In additional studies, the authors found that following MS induction, if the subjects were given the opportunity to verbally express a negative attitude toward the critical target, their allocation of hot sauce decreased. These results showed that if the subjects could express their negative attitudes verbally towards their politically opposite targets, they were less likely to give them extra hot sauce (i.e. reduced aggression). This suggests that verbal degredation and acts of aggression are two alternative modes of responding to MS. [11] |
This would happen because the incumbent president represented the status quo — the worldview as we knew it. Kerry was a threat to this.
In late September 2004, after receiving either a death reminder or a neutral suggestion, registered voters were asked which candidate they intended to vote for. In accord with predictions, Senator John Kerry received substantially more votes than George Bush in the control condition, but Bush was favored over Kerry following a reminder of death, suggesting that President Bush’s re-election may have been facilitated by unconscious concerns about mortality in the aftermath of September 11, 2001, the anthrax attacks (which originated from a government lab) and the constant manipulation of security threat levels attributed to vaguely described “chatter” among ill-defined “enemies” of America.[3]
Are similar fears being used to control us today? While the Iraq and Afghanistan wars are winding down, threats of WWIII with Iran and Israel are keeping the mortality salience going at full speed. According to the TMT theory, this should benefit Obama’s re-election, since he represents the status quo.
Death Anxiety Fuels Conservative Ideas
Increased prejudice toward worldview violators has been measured in a number of experiments assessing TMT. Following death reminders, anti-gay discrimination and affective prejudice toward gay men increased significantly. This is, according to the study, because being homosexual is not perceived as part of the standard world view. Deviation is a threat to the system that helps repress the knowledge of our certain death.[7]In studies where men were exposed to a mortality salient event, they preferred a more earthy, domestic and ordinary looking woman over a sexy and seductive one. [6]
Terror management research has shown that after reminders of mortality, people show greater investment in and support for groups to which they belong.
In one study, subjects were presented two images of persons talking about their own race with pride. One was black and one was white. The White person expressing pride in his race was viewed by White participants as particularly racist relative to a Black person who gave a similar presentation. However, after White participants were reminded of their own mortality, they viewed the White presentation as less racist.[5] Even though the subjects were of different ancestral nationality, their identification with their own race was amplified by their reminder of their own inevitable death.
Skulls and Bones in the WhiskeyIn my college years when the Vietnam war was raging, we used to all read and collect Playboy magazine. We were young and so mostly we didn’t pay much attention to the ads — that is until someone pointed out that all the liquor ads seemed to have subliminal messages in them. Our favorite hobby, well maybe not our favorite, was looking for hidden images in the ice cubes.Normally, ice cubes have a montage of shadows, reflections and odd shapes. While we found occasional nude women in some of them, most seemed to portray images more suitable for Halloween. Skulls, skeletons and faces screaming in agony were the most common motifs. For years I wondered why advertisers would put such horrific images in liquor ads. How could this possibly sell whiskey or bourbon? TMT was obviously known to these ad men. Most addictions are diversions from the real horror — the reality of our eventual demise. It seems plausible that by causing readers to experience mortality salience their death anxiety would increase to the point where… where… where did I put that drink? read on... |
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